What is Iconoclast?
Iconoclast is a European-style brunch café and a coffee shop located in the centre of the art community. The brand takes great pride in serving organic & fair-trade coffee and tea, scrumptious desserts, baked goods, and sandwiches to local food enthusiasts and art gallery visitors.
The goal of this branding focuses on creating an identity that grabs attention. Instead of creating direct visuals such as kitchenware and food silhouettes in the brand identity materials, the overall design aims to create a contemporary and simplistic tone to impress modern consumers.
Graphic Designer: JaeHee Lee
Project Name: Iconoclast
Project Category: Branding, Package Design
Program(s): Adobe Photoshop, Illustrator, InDesign, After Effects